Our task was
to introduce Koruna Palace, the Art Nouveau building which was built over 100
years ago on Wenceslas Square, as a center of cultural life in the Prague city
center. The client’s wish was to raise awareness of the cultural program
planned for Koruna Palace atrium, including musical concerts and exhibitions,
to increase audience at these organized events.
To promote
the cultural program of Koruna Palace Best focused on the planned concerts of
international music stars, as these had the greatest potential to create
excitement and to spread information about the events to the general public.
The first musician to perform was a cellist Lori Goldston, a former member of
the legendary band Nirvana, who held a concert in the Czech Republic as part of
her European tour. In connection with this concert Best Communication created
press materials and approached the media for the purpose of providing
information to the public. Local residents and businesses based around
Wenceslas Square were invited to a concert by personal invitations.
Following
the event, a second round of information was issued to the media together with
photos from the concert, highlighting the success of the concert as well as the
upcoming program of future events.
Lori
Goldston’s concert was covered in many culturally oriented media outlets,
information servers with tips about events in Prague and on many culturally
oriented Facebook pages. This generated more than 55 articles across
traditional, online and social media.
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